SEO is broken down into two key elements; On-Site Optimization and Off-Site Optimization. Both are needed to dominate your market. Google™ & other search engines love when you provide their search engine with authoritative content to be found. When consumers are searching on Google™ or another search engine to find the solution to their needs, then those same people searching will view Google™ or their favorite search engine as the authority in providing them solutions. Which, in turn, keeps those same people coming back to Google™.
Google™ will reward websites with higher rankings when a site is content-rich. This ensures people using their search engine with an excellent experience. In short, the content and information you add to your website are incredibly critical to increasing ALL of your website’s content, including your products and services.
Not all content is visual to the customer that is visiting your website. There is backend SEO content work like Meta Tags, Alt Text, and a bunch of techie things that Google™ and other search engines require. SEO isn’t just words on your site, however. Visual content places a significant role too. Yes, visual elements provide interest to your web visitors to keep them stimulated and engaged. Still, these visual aspects of your site have SEO value and are responsible for how your website ranks too. While having great-looking photos and videos on a site strongly recommended, if they slow the load speed of the site, it is killing the ranking of your website. Remember, Google™ wants to provide the best experience to the customers using their site. If the customer doesn’t have a great experience on your site, then your rankings will be affected negatively.
Now that the search engines are giving your website the thumbs up as far as performance, searchability, and authoritative content. It is time to win the popularity contest on and get on PAGE ONE. This requires powerful influence from other top-ranking sites. Think back to when you were in school. Getting elected to class office had very little to do with getting elected, it was how popular you were and how influential your friends were. Well, your site NEEDS POPULAR friends to get voted to page one. RuFire Media will introduce your site to very prominent websites.
The age of a domain does play a factor in a website’s ability to rank; however, following the steps mentioned can help off-set a young domain. A young site domain that is set up correctly from day one will beat out an adequately laid out aged site. We will also employ the Google™ Adwords campaign as part of our SEO package to get much-needed customers ringing your phone.
Contact us NOW and get a free quote! Whether you have a question on what you need to do to increase your sales leads or whether you’re ready to start building your online marketing today, contact us now and we’ll connect you to your next customer.
