SEO... The Marketing Strategy that keeps Giving

Looking to take your business to the next level? Local search marketing and SEO are the way to go. With over 90% of searchers never making it past page one of the search results, it's critical that your business is ranking on page one for relevant keywords. That's where RuFire Media comes in. We provide top-quality white hat SEO strategies to get your business ranking high in the search results. Interested prospects will be able to find your business easily, and you'll see a surge in traffic and leads. Don't miss out on this incredible marketing opportunity - contact us today to learn more about our SEO services!

SEO aka Search Engine Optimization is the practice of optimizing a website so as to increase its rank in the search engine results pages for certain targeted keywords. It is a subset of Search Engine Marketing which includes other means of promoting a website like Pay-Per-Click advertising, Social Media Marketing, etc.

SEO is an evergreen marketing strategy that keeps giving. That's because once your website is ranking well for desired keywords, it will continue to bring in organic traffic and leads without you having to continually put in money as you do with other marketing strategies such as Pay-Per-Click or Social Media Marketing. So not only does SEO have a high ROI, but it's also a hands-off marketing strategy that makes it even more attractive to businesses.

In simple terms, if a local prospect is looking for your specific product or service that you offer, having your business at the top of page one on the search engines will provide you with an excellent opportunity for them to visit your website or call you directly. In turn, it is important that your website is designed to be mobile responsive since over 70% of searches happen on a mobile device. It is also important to make sure that your site is appealing, provides informative information to answer the prospect's questions and of course, it needs to have a strong Call To Action (CTA).

Once you have a well-optimized website, the next step is to start targeting local keywords. Local keywords are those that are specific to your area, city, region, or state. For example, a plumber in Dallas would want to target the keyword "plumbers in Dallas." This keyword has a high search volume and is very relevant to the plumber's business.

In order to rank for this keyword (and others), the plumber's website needs to be optimized for it. There are many things that can be done such as adding the keyword throughout the website, including it in the title tags and meta descriptions, optimizing the images, and adding local schema markup.

If you're not sure where to start with your SEO efforts, don't worry. RuFire Media located the Greater Wesley Chapel area can help! We have years of experience in SEO and we know the best practices that will get your website ranking high on the search engine results pages. Contact us today at 813.536.3942 to learn more about our SEO services and how we can help you take your business to the next level!