Search Engine Optimization
When customers are using a search engine to find a solution, they will type in key phrase variations. EX: “lower back pain solutions near me” or “what to do for back pain”. There are many search engines to choose from; Google, Bing, Duck Duck Fo and many more. Make no mistake, search engines are big business and are very competitive. So they want to supply their surfers with the very best online experience, each and every time.
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How do Search Engines Work?
As discussed above, search engines are in competition to provide the very best experience and how your website performs is part of that experience. So it is more important than ever for your business’s online profile to be optimized. You see, the search engines provide a positive experience for their customers by making sure that they quickly find answers. They reward websites that are authorities within every niche globally. EX: If a customer is searching for “kitchen renovations” they have a lot of questions like layout, lighting placement, materials, permits, etc.. If your site provides answers to their questions, they want to reward your site.
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What are Keywords and Keyword Phrases?
There are a lot of “buzz words” when it comes to search words. Keywords, keyword phrases, long tail keyword phrases and how do they affect your website and your online profiles? Every business niche has top performing keywords and phrases that customers use during their search. Knowing which keywords and phrases are being used to get you ranked on page 1 is vitally important for you to increase your business. Keyword phrases and long tail keywords are phrases that contain words grouped together that are oftentimes overlooked but are popular among web surfers. RuFire Media starts every campaign with extensive keyword research that is popular not only within your niche but also within your market too.
SEO Optimization is More Than Keywords
While Keywords are the very foundation of SEO, there are other factors that play major roles in the success of your website ranking on page one of search engines. Algorithms are always changing on how sites are racked and it is the reason why using a professional like RuFire Media that utilizes white hat techniques and is always on the lookout for new advanced techniques to get your website ranked and stay there.
On-Site SEO
Authoritative Content
- Making sure that pages are properly set up with content that is keyword optimized.
- Blogging/Vlogging is vital to ranking your site. This is where articles can be written more in depth about topics that are related to your industry.
Load Speed
- If your site takes more than a second to load, especially on a mobile phone, you are losing out. Customers will not wait for it to load and the search engines will punish your ranking.
- Optimizing Photos & Videos is needed to insure your site loads quickly
- Hosting - Not all hosting companies are created equal and hosting with a company that has poor performance can hurt your ranking.
Relevance or Influence
- Websites need to have their own “web” or digital footprint” on the web.
- Starting with linking all of your social media accounts to your website and your website is linked to them.
- External back linking with other authoritative websites that are niche related.
Off-Site SEO
Setting up & Optimizing your Google My Business Account
This is the very foundation of local search marketing.
Setting up & Optimized YouTube Channel
Google owns YouTube and rank videos fairly quickly when you properly optimize your videos.
Setting up & Optimizing Social Media accounts
Having active social media accounts provides your business with more valuable real estate online that helps customer find you.
Properly Set up of Citations
Properly set up citations like Yelp, Foursquare and many more provide great links to your website and again, provide more valuable real estate online. Think of them as digital billboards.
Ultimate Stacking
RuFire Media uses this effective technique to back link your website and Google My Business account.