Reputation Management
Reputation is everything, especially in today’s business clients. If you don’t have recent reviews on your GMB or social media accounts, your business is lacking much-needed social proof. Customers like to read third parties reviews when they are making a buying decision. They want to see the customer’s opinion of your company, the work you did or the product that you sold them.
They also want to see how you interact with them. Responding to reviews is really important, the good and the bad. On the occasion of a bad review, it is important that you respond approximately. Use this opportunity to help sell new prospects. If they are saying that your price is too high, list your starting price in the reply (not everyone views pricing the same). Of course, try to correct the problems, if possible.
4.6 or Higher Star Reviews
This is the benchmark that your business needs to shoot for. While
Google
doesn’t officially say that reviews are a ranking factor, we have seen some evidence that they do. Most importantly, you want the highest review rating for prospects to review.
“According to the BrightLocal survey, an overwhelming 86% of customers read online reviews before making a buying decision. This simple marketing tool may have a huge impact on customer's behavior – both positive and negative.”
Increasing Your Review Rating
If you are lacking recent reviews or if your review score quality is lower than the benchmark standard, the best way for you to do this is to contact your clients and ask for reviews.
There are 3 issues with this manual method:
- It is very time-consuming
- Most customers will not take the time if the process doesn’t point and click
- What if the review you get aren’t great ones?
Reputation Management System
RuFire Media’s Reputation Management System provides the solution for all 3 of these concerns. The time it takes to ask for the review, easy for your customer and handles the good and bad reviews respectfully.
Our software solution will allow you to upload your entire list of customers at one time. It will text or email them asking them “feedback” on your product or service. If the feedback is favorable, our system will send a second message back to them asking if it is OK to use their feedback as a review. Once they click YES, the feedback is pushed to your social media sites leaving a review. If the feedback isn’t favorable, our system will notify you so that you can work to resolve the issue without it getting posted.
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Reputation Marketing
Once you get positive reviews coming in from your clients, you might want to consider our optional reputation marketing program. A great review is selected monthly to create a video highlighting that review that will then be used to market your business. It will be posted to your social media accounts, you can add it to your website and it will be optimized for search inquiries as well. Marketing your social proof!