Google My Business
GMB or Google My Business is the very foundation for your business’s online profile. Without it, you are climbing a steep flat faced mountain in the rain. Google provides this amazing tool free of charge. Most business owners use it to enter their address, phone number, business owners and maybe a few photos but there is MUCH MORE that we can do to optimize this extremely valuable tool.
“The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches. Listings with photos are 2x as likely to be considered reputable and get 35% more clicks. 49% of businesses receive more than 1,000 Views on Search per month.” Publer.io
Local Search
GMB is the ultimate tool to help customers find you when they are searching for the products or services that you offer. We have found that most of our clients are being found via indirect searches over 65% of the time. An indirect search is where a customer enters in “tooth ache” instead of the name of a dentist office for example. When speaking with business owners, we often hear everyone in this town knows me. While there could be a chance that is true, does everyone know all of the services that you offer? What about customers that just moved in or travelers, do you go and meet them personally? Are you starting to see the importance of local search? Even where everyone knows your name…
“Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information. A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred”
Hubspot
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Optimizing Your GMB Account
- RuFire Media will spend a lot of time researching and properly laying out your Google My Business account to help your business be found during local searches. We will fill out your services, menus and product sections properly.
- Optimizing Photos with Geo-Targeting
- We will set up and optimize your service areas including setting up a select mile radius, suburbs and key areas that you service
- Attributes area - filled out correctly
- GMB Description - filling out your GMB Description with well throughout keywords
- Properly setting up categories and subcategories
- Publish and set up your GMB business website so it's associated with your website and your GMB properly.
The Importance of an Optimized GMB
We can’t stress enough how important this is for your business. To the point where if your budget is tight, this would be the service that we would tell you to focus on because without it, being found for local searches is an uphill battle. Your GMB helps customers find you when they are looking for the “best burger” or a “leaking roof”. It is truly an extension of your
website or in some cases, it is your website. Set it up properly and you will be glad that you did.
Customer Reviews
Positive customer reviews on Google is kind of the unofficial ranking tool but lets face it, social proof rocks! Customers use customer reviews to gauge how you treat your customers, including the customers that might have had a bad experience and left you a poor review. How you answer these reviews is very important. Should you need assistance in managing your reviews and ongoing posting services on your GMB account, let us know, we can help!